Now that you’ve got the basics down, let’s talk more in-depth about some specific file formats. Illustrator and Inkscape are vector-based programs, meaning that any files exported from these programs will be constructed using mathematical equations or geometric shapes. TIP: Illustrator is great for working with vector file types, though Inkscape works too. It’s much easier to make an image smaller than it is to make an image larger. Tip: Always save your original logo file in a relatively large size, like 1000 pixels or more, so you can easily implement it in other promotional materials down the road. They also work well for graphics that need frequent resizing, like your logo, which you might place on everything from your business card or letterhead to the tailgates on every truck in your fleet or a billboard on I-35.Ĭommon vector based files are EPS and AI files. Vector-based files are best for anything you’re going to send to the print shop. In contrast, vector-based images use mathematical equations or geometric shapes, such as points, lines, or curves, to form an image.Īs a result, vector-based images can be infinitely scaled without loss of quality, which is why, in the above image on the left, despite the zoomed view, there is no reduction in quality. Get the Brand Persona Template Vector vs Raster - Vector-Based Images Photoshop and these other programs are raster-based programs, meaning that any files exported from photoshop will be made up of pixels. TIP: Photoshop is great for working with raster file types, though GIMP and aren’t bad either. JPEGs, GIFs, PNGs, and TIFFs are raster-based file types. Because raster-based images are made up of a set number of pixels, whenever you try to resize a raster file type, there’s a loss in quality, especially when making images larger (the pixelation can be seen above on the right).īasically, you’re forcing your computer to magically generate pixels that do not exist, creating that grainy appearance. Raster-based images are made up of small building blocks of color, known as pixels, which is why they are used on the web. To figure out what file format works best for your graphic design project, you first need to understand the differences between vector and raster based image files, so I’m going to dive in a bit into the “vector vs raster” question a little later and focus, in the beginning of this article, on what the difference is between raster and vector graphics. Print and web have very different requirements, but even within those categories, there are many different ways you can go that are far more complicated than simply choosing between vector or raster. Click the button to download it now.)įile format is very important, and the file format you choose depends a lot on what you’re trying to accomplish. (If you’re working on your logo and struggling to build your brand, the Brand Persona Template is exactly what you need to flesh out the design of your brand and get your business idea off the ground. Vector vs Raster - it’s a battle for the ages and one of the greatest struggles that many graphic designers (and many ordinary people) face when it comes time to create some graphics for their marketing.
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